Putting things into perspective

Photography exhibitions (and more broadly, exhibitions in general) are more often than not, monologues that tend to present a view of the world that emanates from the perspective of their perfomers and the organisers.

There is, however, an ever-increasing ambition to involve audiences more in the performance dialogue – an intent if you like, to bridge the gap between performer and audience. Yet in a world as replete with diversity as ours, how does one go about doing so in practice?

Olympus’ Perspective Playground is one example of an exhibition that shatters the boundaries between performer and audience, so much so that I would scarcely call it an exhibition. Held in numerous European cities, Perspective Playground is an interactive experience that allows audiences to borrow an Olympus camera of their choice and wander through a series of art installations.

I’ll let the pictures that my girlfriend and I took at Copenhagen’s Perpective Playground edition speak for themselves. As a published photographer and performance designer, naturally, this was an environment I felt very inspired in. With this said, the installation is truly is a work of art that is accessible to all audiences, from beginners to world-class pros and everything in between.

See more picture from the #perspectiveplayground photo stream on Instagram here
























About Me


14316890_10154505508844450_9124420032878476275_n Journalist and content marketing expert. I currently work as a Brand Activation Coordinator for the meta travel  search, momondo



I am a creative, impassioned individual with talents ranging from digital photography to word wizardry.  I currently reside in Denmark with my girlfriend, Mette. On this website, you will find a few of the things that have made me tick over the last few years.

To name but some of the things I do (or have done)

Written texts

KAYAK, momondo, Huffington Post, TED Talks (TEDxKEA), The Copenhagen Post, The Local Europe, Luxplus.co.uk, Danish Architechture Centre (ArcSpace), Talentguiden, Roskilde University

Documentary Filmmaking

The Danish Foreign Ministry, Jengo


The Local Europe, The Copenhagen Post, Distortion Festival, Arenal Sound Festival, Sonar International Music Festival, Luxplus.co.uk


Through an NGO (Jengo) founded with a couple of close friends, I have raised over 10´000 USD for various development projects in Africa, including the construction of a school and windmill power generation schemes in Tanzania.

I have also worked with development projects in both Lebanon and Denmark, under the auspices of Game Denmark

Email: allanm46@gmail.com



Core skills:

  • Influencer marketing, purpose-based marketing, content marketing, brand ambassadorship, brand activation, campaign management
  • Communication: strategic, digital, rhetorical, CSR
  • Journalism, script writing, creative writing, technical writing, copywriting (English)
  • Content creation (Video, image, text)
  • Content management
  • Translation (English, Danish, Spanish, French, Swahili)
  • Photography : concert, portraiture, still life, abstract, visual storytelling



Fundraising via a TED talk at Copenhagen’s Black Diamond Library, 2015

IT  Skills : SEO, Google adwords, Google Webmaster, Google Drive, Majestic, Google Business, Wix, Weebly, CMS systems, Microsoft Office, Adobe Photoshop, Picasa WordPress


Native : English, Danish

Fluent (written and spoken): Spanish, Swahili

Fluent (spoken): French


Masters graduate Roskilde University : MA Communication and Performance Design, 2015. Thesis : “Corporate Social Responsibility in the Non-Profit Sector”

Bachelor, Roskilde University: BA Communication and Performance Design, 2013. Bachelor thesis: “Plug Off-The Pitfalls of Digital Connectedness Amongst Millenials”

Cambridge A – level certificate with merit – Greensteds International School,


The journey so far

2018: Debut photo exhibition at DGI Byen, Copenhagen: “The Elements – an odyssey”

DGI exhibition Allan Kortbaek

2017: Promoted to Brand Activation Coordinator for momondo / KAYAK

Allan Kortbaek momondo

2017: Photo published in Politiken

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2017: One of my pictures was exhibited by The Danish Architecture Centre as part of their “Capture your city” exhibition at their headquarters in Copenhagen.

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2016: Hired by the Danish travel metasearch, momondo

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2016: Lidl, “En bid af Danmark – A bite of Denmark” – One of my pictures was featured on all Lidl packaging in Denmark



2016: Hired as a Freelance Journalist by The Danish Architechture Centre

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Click here for Arcspace content portfolio

2015: Ted Talk at TEDxKEA: I gave a presentation to a crowd of over 400 people at The Black Diamond Library, Copenhagen. As a result of the talk, my NGO, Jengo, gained full funding for the completion of the construction of a school in Tanzania, complements of donations by, amongst others, Invisibobble

Click here to view my TEDx presentation


2015 : Featured in Bitchslap Magazine, a European skate and urban sports magazine, who did an article about my short documentary film, “Bryllup I Bushen” (“The Wedding in The Bush”)

“Allan’s intention was to “attract the attention of the privileged world to some of the problems of the less-endowed” essentially “a call to arms to promote the small actions from those in positions of privilege that can have major lasting impacts on the lives of others who do not have access to human rights”.


2015: I gave a speech to over 100 people at The Main Library in Copenhagen “Life in The Most Unequal of Epochs.”


2015: One of my pictures makes it into the Top 10 at The Oslo Plus Acumen Photo Auction in Oslo

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2015: Produced and directed “The Wedding in The Bush” – A documentary film for The Danish Foreign Ministry which won a grant as part of its funding

Watch The Wedding in The Bush here


2015: Master of Arts in Communication & Performance Design, Roskilde University (GPA 10 (Grade A)

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2015: Co-founded Jengo, an NGO that works with development in Tanzania. Jengo has since built schools, dissemenated knowledge on how to build DIY windmills for under $20, engaged in Albino protection efforts through community education

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2015: Official photographer, Sonar Copenhagen

See all my Sonar Copenhagen pictures here


2015: I travelled to Lebanon under the auspices of GAME Denmark with whom I worked on development projects in Beirut, spanning zones such as Burj el Barajneh and The Shatila Palestinian refugee camp, using urban culture as a catalyst for youth-led social change


2014: Hired as a Freelance Journalist by The Local Denmark,at the time, one of Europe’s largest English-language news networks

Click here for my portfolio, The Local

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2013: Hired as a Project Co-ordinator for GAME Denmark, a Danish NGO that uses street sports and urban culture as a catalyst for youth-led change with emphasis on leading efforts to provide opportunities for ethnic minorities to thrive in Danish society. GAME Denmark is now a Top 500 NGO globally.


2011: Hired as a Section Editor by The Copenhagen Post (at the time, Denmark’s largest English-language daily) Skærmbillede 2017-07-16 kl. 01.25.00Click here for my Copenhagen Post portfolio

2011: Co-founded The Papaya Magazine, Roskilde University’s first English-language online magazine