About Me


14316890_10154505508844450_9124420032878476275_nAll round content-creator and branding dude. I currently work for the meta travel search, momondo.


I am a creative, impassioned individual with talents ranging from digital photography to word wizardry.  I currently reside in Denmark with my girlfriend, Mette. On this website, you will find a few of the things that have made me tick over the last few years.

To name but some of the things I do (or have done)

Written texts

momondo, Huffington Post, TED Talks (TEDxKEA), The Copenhagen Post, The Local Europe, Luxplus.co.uk, Danish Architechture Centre (ArcSpace), Talentguiden, Roskilde University

Documentary Filmmaking

The Danish Foreign Ministry, Jengo


The Local Europe, The Copenhagen Post, Distortion Festival, Arenal Sound Festival, Sonar International Music Festival, Luxplus.co.uk


Through an NGO (Jengo) founded with a couple of close friends, I have raised over 10´000 USD for various development projects in Africa, including the construction of a school and windmill power generation schemes in Tanzania.

Email: allanm46@gmail.com



Core skills:

  • Script writing (English, Danish, Spanish)
  • Copywriting
  • Content creation (Video, image, text)
  • Journalism (English)
  • Translation (English, Danish, Spanish, French, Swahili)
  • Voiceover
  • Communication: strategic, digital, rhetorical
  • PR and brand management
  • Photography : concert, portraiture, still life, abstract
  • Non Profit Organisation expertise
  • Music and art curation



Fundraising via a TED talk at Copenhagen’s Black Diamond Library, 2015


IT  Skills : SEO optmization, Google adwords, Google Webmaster, Google Drive, Majestic, Page Speed Insights, Bing Webmaster Tools, Google Business, Wix, CMS systems, Microsoft Office, Adobe Photoshop, Picasa


Native : English, Danish

Fluent (written and spoken): Spanish, Swahili

Fluent (spoken): French


Masters graduate Roskilde University : MA Communication and Performance Design, 2015. Thesis : “Corporate Social Responsibility in the Non-Profit Sector”

Bachelor, Roskilde University: BA Communication and Performance Design, 2013. Bachelor thesis: “Plug Off-The Pitfalls of Digital Connectedness Amongst Millenials”

Cambridge A – level certificate with merit – Greensteds International School,


Press and testimonials (Highlights)

What other say about my work:

2016: Danish Architechture Centre

Skærmbillede 2016-03-18 kl. 11.46.21

2015: TEDxKEA: Delivered a presentation to a crowd of over 400 people at The Black Diamond Library, Copenhagen


2015 : Featured in Bitchslap Magazine, who did an article about my short documentary film, “Bryllup I Bushen” (“The Wedding in The Bush”)

Skærmbillede 2016-03-18 kl. 11.44.10.png

2015: Delivered a speech to over 100 people at The Main Library in Copenhagen “Life in The Most Unequal of Epochs.”


2015: One of my pictures makes it into the Top 10 at The Oslo Plus Acumen Photo Auction in Oslo



Sample Piece, Shecco

Sample piece written for Shecco, a Belgian company focusing on accelerating market developments with refrigeration.

Subject: Tech / renewable / sustainability

Targeted recipient of message, The Chinese Government

There is No Quick Fix For The Challenge of C02 Emissions.

The need for sustainable solutions aimed at reducing CO2 emissions in the future has never been greater. In the 1990’s, the global discourse on the issue of C02 emissions was hinged on the idea of phasing out chloroflourocarbons (known in common parlance as CFC’s). Arguments at the time pointed to holes in the ozone layer that were caused by these depleting agents, found in various aerosol cans, fridges and other items.

What resulted was a shift from CFS to hydroflourocarbons (HCFC’s); strong greenhouse gases that are regulated by the Kyoto Protocol. Whilst it can be argued that their effect is less debilitating than that of CFC’s, it is far from optimal. In fact, when compared to the use of natural refrigerants such as water, air, carbon dioxide and ammonia, the use of HCFC’S can only be legitimized in the context of arguments that protect the market share and investments of the companies that manufacture them. The fact that they still enjoy such widespread application is a testament to the patch solutions that have come to define many an environmental legislative action. Yes, the problem has been reduced, but it has not been solved. The current global paradigm as far as C02 emission reduction remains rooted in quick fixes such as this that replace one harmful entity with another that is slightly less harmful.


The Need for A Paradigm Shift


The Natural Voice is an open global statement supported by Industry and other parties speaking out about the potential of Natural Refrigerants as a mainstream solution in a growing number of sectors already today and their potential to replace potent greenhouse gases in many others.


This conglomerate of sense makers affirms in the potential and indeed in the need for more widespread use of natural refrigerants. Economically, ecologically and socially, natural refrigerants represent a win-win situation for companies, people and businesses in a world that is increasingly driven by a need to consider the wider implications of industrial activity. Ratified by over 105 signatories including giants such as Unilever and Panasonic, the arguments put forth by the natural voice represent a trend towards cleaner solutions to the needs of society, one that consumers the world over have articulated with greater intensity in recent years and certainly a trend that will play a huge role in the demands made by consumers to businesses in the future.


In China, rapid industrialization and post-industrialization imply the importance of this need being articulated prominently throughout Chinese society. Supporting this, Christian Overgaard, Danfoss’ supplier in China puts it as follows:

Sign the Natural Voice

”This historical decision [adoption of the EU F-gas Regulation] is a potential game changer for the industry.” ”It is a signal that policies will lean towards more climate-friendly refrigerants in the future.” ”I believe that this decision will also encourage a market transition to natural refrigerants such as CO2 and ammonia in China.”


With one of the world’s giants in the heating and cooling industry taking such vehement notice of this need, it is imperative that governments react to the needs and articulations of key stakeholders such as business. The result is a win-win situation for governments, businesses, people and crucially, the planet – the latter of which makes it possible for all other elements to exist.


It is time to support the work of The National Voice in reducing hydrocarbons in developed and developing countries. Join over 105 global signatories and help lead the wave of evolution that is needed to guarantee a safe and sustainable future for our planet.



Sample Piece: The Revelry

Sample piece made for The Revelry Singapore

(Upmarket experience-economy leisure products)

Stately Revelry (No You Don’t Have to Break The Bank)


You’re in the mood for a good night out that’ll put you at the top of your game without you having to break a sweat. * Disclaimer: We cannot give you swag that will make the crowds swoon as if you were Sean Connery but we can send you to locations that will allow you to play your cards in a straight flush.



Night falls – you’re peckish and you’re in need of quality wining and dining. You’re on the lookout for a location that brims with sophistication minus the pretentious vibe that can leave you wondering why you didn’t check into the local kebab shop for a fraction of the price.


That Sounds Great!


It does indeed – Cue modern gastro that marries the Singaporean culinary experience with European dishes in an open kitchen where local talent Han Li Guang is the designated parish preacher, all for less than a cool $100.


I Want to Dance Though!


And with good reason. Turn on your dapper factor! “Rakes” would be more at home in Las Vegas but we do live in a globalised world so why do a Johnny Depp in ‘Fear and Loathing in Las Vegas’ when you can get the same sort of hedonistic shenanigans locally? (OK, maybe not quite as exaggerated as our man Johnny). You’ll be entertained at a venue that bills Formula One paddock deejays and has won clubbing accolades for its illustrious LED lighting.



Fundraising for The Construction of A School in Tanzania

Earlier this year together with a close friend, Lars-Ulrik Nielsen, I founded Jengo – a non-profit organisation that aims to help contribute to sustainable aid projects in the north of Tanzania. This is the story of how our NGO project took off – a tale that involves the construction of a school in the north of Tanzania. Read more about how you can contribute to making a difference in Africa here.

All donations, however minimal are appreciated. Jengo is 100% volunteer run and incurrs zero administrative or travel expenses. We believe in long-term sustainable development and in empowering individuals and communities so that they can make self-sufficient decisions regarding their future.

<p><a href=”https://vimeo.com/140033092″>Hj&aelig;lp os med at bygge en skole f&aelig;rdig!</a> from <a href=”https://vimeo.com/user44090976″>Jengo</a&gt; on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>