My Seychelles in pictures – probably the most beautiful African country I have visited


The Seychelles are a truly spectacular group of islands off the coast of Africa. Life here is placid and free of the stress and fusiness of Western civillasation yet it’s also a nation with one of the highest GDP per capita in Africa.

A country that defies the stereotypes and often lives in the shadow of other wrongfully hyped destinations such as The Maldives, The Seychelles were a natural travel choice after my trip to Hawaii. Here is a video from my journey to The Seychelles, plus a few pictures from paradise. I explored the islands of Mahe, Praslin and La Digue, each of which brim with their own distinct personality and panache.

Scroll to the bottom for  flight links.


Anse Severe – La Digue Island

La Digue is my favourite of the islands in The Seychelles. This small island paradise contains very few cars and most people use bikes to get from A to B. With almost no theft here, it’s not even neccessary to lock one’s bike. Anse Severe, on the Northeastern shore  of La Digue, not so far from the endearing Takamaka Cafe, is probably the best of all the many snorkelling spots on La Digue.

Recommendations for where to eat on La Digue:

Fish Trap Restaurant & Bar – La Passe

This establishment is located by the beach (in fact some of its tables are in the sand, hence its charm). Meals are plentiful and well-cooked but prepare to pay handsomely for them. The service is highly commendable and the bar area is quite cosy.

Cafe Takamaka

This family- run shack serves some of the best octopus i’ve eaten anywhere in the world, at a decent price and with all the crudeness, love and quirky touches you’d expect.

There are also cheap sandwiches and several other hot meals on offer. Beachside seating and a passing Aldabra tortoise on the side of the road added even more charm to this quaint place.

Gala Takeaway

This quaint takeaway serves up a riveting selection of dishes at great prices. We had the tuna salad and an avocado salad, both of which tasted great! The ladies in the kitchen know their stuff.

Ice cream scoops for a cool 15 rupees.

Where to stay on La Digue:

La Diguoise

Visit Seychelles Allan Kortbaek Anse Severe La Digue Island 2

Visit Seychelles Allan Kortbaek Anse Severe La Digue Island 1

Anse Gaulettes – La Digue Island

Venture north from Anse Severe and experience the rocky, untamed wilderness of this part of the island. Look out for wild Giant Aldabra Tortoises that wander the narrow roads (please don’t sit on them).

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Visit Seychelles Allan Kortbaek Anse Gaulettes La Digue Island 2Visit Seychelles Allan Kortbaek Anse Gaulettes La Digue Island 1

Visit Seychelles Allan Kortbaek Anse Gaulettes La Digue Island

Anse Source D’Argent – La Digue Island

Anse Source D’Argent is the sort of place you’d shoot a Bacardi commercial – and many have been made here. This slice of paradise offers one of the Seychelles’ best and most picturesque beaches.

Wade around the rocks at the southern fringe of the beach around midday and you’ll end up on  Anse Pierrot which you will probably have all for yourself. Be sure to wander back up through the shallows before the tide comes in the afternoon or you’ll end up having to swim.

Anse Source D’Argent is part of L’Union Estate so you’ll have to pay a small fee to enter the area. Stop by the Giant Aldabra Tortoise enclosure where you’ll see some of these magnificent reptiles in action, quite literally.

If you’re thirsty, there’s a small beach bar at the start of the beach that serves a refreshing selection of fruit drinks and cocktails.

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Visit Seychelles La Digue Anse Source D'argent Aldabra tortoise Allan Kortbaek

Grand Anse, La Digue Island

At some times of the year, Grand Anse is a great surfing spot as the waves hit the beach with verve. When I was here, however, the waves broke right by the beach and faded into the steep bank almost immediately. This didn’t stop the local body boarders from riding their luck at dusk though.

If you’re feeling adventurous, clamber over the rocks and make your way to Petite Anse, a more exposed beach that you can also access by following the rocky trail between the two beaches.

Getting to Grand Anse is only possible by bike and the path winds up and down the hillside so pedal carefully lest your chain fall off (speaking from experience 😉 .) You’ll also find a decent restaurant at Grand Anse.

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Beau Vallon, Mahe Island

Mahe is the biggest of the islands of The Seychelles and Beau Vallon is to its capital what Copacabana is to Rio – a lively, riveting stretch of sand that everyone seems to love. Beau Vallon was the first beach I set foot on as I did away with my jet lag with an all-day snooze. Head to the hills to watch the sun dip over Silhoutte island in the distance at the end of each day.

Where to stay in Beau Vallon:

Villa Roscia

My girlfriend and I arrived at Mahe airport in the morning, where Paulo was on hand to pick us up. He’s attentive, flexible, amicable and goes the extra mile to ensure his guests are informed and have what they need at all times.

The property itself is modern, clean and even a tad edgy, with a small swimming pool at the bottom of the garden. A lot of attention has been paid to the details – USB and European power sockets being but a couple of observations of note.

Paulo’s wife and kids live on the ground floor and are very friendly ,making it an unparralled homestay with all the modcons you’d usually have to fork out a small fortune for at large hotels and resorts.

Do yourself a favour and sample the breakfast platter – fruits, bread, fresh crossaints, tea / coffee, yoghurt and lots more. There’s also tea / coffee on the balcony from 5 pm on, where you can watch the sun drop serenely over the ocean horizon.

Villa Roscia is located a stone’s throw away from the less touristy end of the endearing Beau Vallon beach. Jetty transfers (ferry to Praslin) also available at a fair fee. Highly recommended.

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Visit Seychelles Mahe Island Beau Vallon.jpg

Anse Major Nature Trail, Mahe Island

There are hikes galore on many of the islands in The Seychelles and The Anse Major Nature Trail is one of Mahe Island’s most endearing.

Catch the bus from Beau Vallon police station to the small settlement of Danzilles and walk up to the end of the road from there. Watch out for Batman Studios on your left as you enter the trail (a tourist trap that lures bypassers in for a sight at their caged bats). The trail is easy to walk and is graced with lush vegetation on all sides as well as jaw-dropping vistas of Silhoutte island in the distance.

The tranquil Anse Major beach awaits you at the end of the trail. Grab a water taxi back to Beau Vallon for the full Anse Major Nature Trail experience.

Read more about the Anse Major Nature Trail here.

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Visit Seychelles Mahe Island Anse Major Nature trail

Anse Major, Mahe Island

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Anse Lazio, Praslin Island

Praslin Island is the second-largest of the islands of The Seychelles. Life here is more quiet and sedate than it is in Mahe and its smaller size means that everything is much closer and easier to get to.

Anse Lazio is probably the most beautiful beach i’ve ever set foot on. This spectacular gem of a beach is best reached by car (or taxi) and is located on the north of Praslin. Crystalline waters, smooth (rounded) boulders and silky white sands give it a distinct look and feel.

Beneath these placid waters you will find all manner of colourful fish and marine life- tame  as they are in these parts. The left and right-hand sides Anse Lazio are best for snorkeling but watch out for sharks in the deeper waters.

I came within 12 feet of a Grey reef shark and though the odds of a shark attack are very low, being rounded by a 2-3 metre giant of the sea was a hair-raising if not unforgetable experience. Stay out of the water if you have even the slightest of cuts and treat the marine life with respect.

Where to eat on Praslin:

Pirogue Restaurant & Bar, Cote D’or

As the most centrally located restaurant in the small town, Pirogue pulls a crowd and serves up some decent dishes. It’s a great place – lunch offers are pretty decent, for dinner – prepare to wait for a table (or book in advance)

Where to stay on Praslin:

Villa Bedier, Cote D’or

Villa Beddier has all the amenties and mod cons you’ll need for a stay in C’ot D’or, Praslin. Book via their own webpage for the best prices but expect to pay in cash at the end of your stay. Look out for the complementary jetty drop-off at the end of your stay.

The rooms are well furnished and very spacious – spanning a long balcony, Master bedroom, toilet, kitchen and living room.

Located by the beach and in the heart of the little village, guests are endowed with several supermarkets, restaurants, ATMs and souvenir shops in close range.

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Vallée de Mai, Praslin Island

If you’re looking for the garden of Eden – this is it. A giant palm forest that takes you back to the days when Africa was known as the massive continent of Gondwana, the place feels like a cross between Jurassic Park (minus the dinasaurs) and The Amazon.

The giant Coco De Mer palms are endemic to The Seychelles and bear a striking resemblance to both male and female genitalia.

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Cote D’or Beach – Praslin Island

Cote   D’or Beach is an uderstated stretch of beach along the shore of the adjacent town, which is home to several cafes, restaurants and accomodation options.

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Find a flight to The Seychelles with momondo & follow me on Instagram for more travel inspiration and tips


It is with great pleasure that I introduce the website of one of my best-mates, Mischa Nielsen.


Mulling over life’s complexities at Eataly, Ilum, central Copenhagen

Mischa and I met 7 odd years ago at Roskilde University, at the start of our bachelor studies. From the off, it was clear that we had many common interests, such as partying constantly and playing music. Over the years, we travelled to 7 different countries together, along with our good friend, Edoardo Bottalico, growing from enterprising pups to young men in the process.


Mischa and I kiling it at a carnival party some years back

As bilingual kids in Danish society, Mischa and I share some of the same views about growing up in international environments and we both have an equally eclectic taste in music. His travails and love of food and wine have led him down the somelier route and i’ve wound up in content marketing but our passion for writing still unites us.

After toying with the prospect for a while, Mischa ha finally got his website up and running. is a site that combines his favourite pastimes; writing, music and wine, inspired by Zorba The Greek no less.  Check it out after the jump!

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Ten things we learned at this year’s Roskilde Festival

Among our findings: a heavy police presence might have resulted in a fall in crime, rap might have displaced rock as the festival’s new darling, and the Orange Feeling is alive and kicking!

Roskilde Festival 2017 was rainy and rowdyRoskilde Festival 2017 was rainy and rowdy (Picture: Krists Luhaers // @Kristsll)

1 The police meant business

IMG_1569There was a palpable police presence at this year’s Roskilde Festival (photo Allan Kortbaek / Mutuk5)

This year’s Roskilde Festival had a heavy police presence in and around the festival. We saw sniffer dogs, police men with machine guns at the East entrance (a first) and patrol vehicles around the camping grounds.

2 The crime stats were lower

IMG_1589Less crimes were committed at this year’s festival than last year’s (Picture Allan Kortbaek / Mutuk5)

Six rape cases are being investigated, one more than last year’s figures. Some 130 reported thefts took place this year – significantly lower than in the last two editions of the festival, which both registered close to 800. A total 20 arrests were made this year – a number also significantly lower than in previous years. And sadly there was one death: a 24-year-old volunteer for Muskelsvindfonden who was discovered where he slept on Friday.

3 The future is nigh

IMG_1466Roskilde 2017 was a cashless affair, which was good news for payment methods such as mobile pay (Photo Allan Kortbaek / Mutuk5)

For the first time ever, Roskilde Festival was a cash-free affair, with mobile pay and credit cards the official payment mode. In general, the festival had a look and feel that was more organised than it has been in previous years. Will we soon see the implementation of digital bracelet systems that allow for pay-by-scan options and other innovative solutions?

4 It’s all about timing


The Weeknd’s show, while epic, got off to a late start (Picture © ANSPressSocietyNews / Mr Krobath

A number of shows started later than expected – remarkably later in the case of Jamaican dancehall artist Popcaan. The announcements notifying Roskilde’s guests of the new start times were not always clear nor properly delivered.

READ MORE: Our top five Roskilde 2017 concerts in case you missed them

5 Rap is the new rock ‘n’ roll


West Coast rapper Ice Cube was one of several hip-hop heavyweights to make his mark at Rf17 (Picture © Eva Rinaldi)

Rappers are the new rock stars (to quote Kanye West). Roskilde Festival has deep roots in rock music and has for many years been known as a rock festival. This year, the headlining names and the names creating the post-festival headlines were drawn from the more mainstream avenues of R ‘n’ B and rap – the latter of whom hogged the spotlight at Roskilde 2017.

READ MORE: Beyond Illimatic – Nas gives festival a lesson in hip-hop

6 Roskilde is (still) huge


The crowd at The Weeknd’s concert at the Orange Stage was one of the largest ever (Photo © Krists Luhaers // @Kristsll)

Some 130,000 festival-goers, 32,000 volunteers, 180 concerts by acts from over 30 countries across nine stages. Does it sound like a party? It was! All of the profits will, as always, be donated to charity work around the world

7 The Art Zone was more accessible for all

IMG_0601-768x576Roskilde’s art zone was interactive, hazy and accessible (photo Allan Kortbaek / Mutuk5)

Art should engage, provoke and inspire. This year’s art zone had a laid-back feel to it thanks to an outdoor lounge-esque area that housed plant life, sculptures, smoke screens and other installations by artists such as Rune Bosse, Regitze Karlsen and ThinkingHand. The art zone was easy to digest and comfortable to be in.

8 Come rain or shine, the party went on

IMG_0607-768x576Roskilde 2017 will be remembered as one of the wettest in many years (photo Allan Kortbaek / Mutuk5)

Friday’s perennial downpour saw the festival grounds doused in rain for most of the day and night. In fact, the rain started falling as early as The xx’s concert on Thursday night. Out came the wellies and waterproof garments, but even they couldn’t stop the rain from seeping in here and there and dampening the atmosphere – quite literally. A river of mud and a mess of broken camping gear, mackerel cans and memorabilia were left behind – the festival will end up incinerating 2,400 tonnes of it – but the party continued well into the night.

9 #Rfheroes – there were many

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Two of this year’s heroes at Roskilde Festival (Photo Allan Kortbaek / Mutuk5)

Building on the success of last year’s event, in collaboration with the Tuborg Foundation, Roskilde Festival continued the #Rfheroes campaign – encouraging festival-goers to nominate their Roskilde heroes on Instagram. Five groups of heroes were consequently added to the Roskilde ‘Walk of fame’ brass plates. What is a hero I hear you ask? Essentially, one or more of the 130,000-strong crowd who’s walked the extra mile for the benefit of other festival-goers.

10 The Orange Feeling reigns supreme


Rf17 was as colourful as ever as always (Photo Allan Kortbaek / Mutuk5)

So we had mixed feelings about the line-up, and there was the odd technical glitch here and there, but at the end of the day, Roskilde is still Roskilde, and befittingly ‘The Orange Feeling’ has not been compromised.

Roskilde may have diverted from its rock roots in an increasingly competitive local festival market in which booking the biggest names can be a tussle, but there can be no questions asked about the quality of the performances of those booked.

We sat on the shoulders of strangers and danced together under a darkened sky, drank warm coffee with lovers and friends and bonded through the power of music and art. This was our Orange Feeling and we suspect there are a few out there who may have similar sentiments.

Roskilde Festival 2017 A-Z day one

Another year, another Roskilde Festival (my 8th one to be precise). Here are my shots from the first day of the event, along with a few general observations. #Rf17 seems to be a lot more formal but that doesn’t neccessarily mean it’s better organised. It’s early on but I have yet to figure this festival out (or I have grown old).

A- Authorities


Rescue services are in full force, which is reassuring for us merrymakers

B – Beer bowling


Beer bowling – a national sport at Roskilde, comme tojours.

C – Can collectors


Can collectors from far and wide

D – Delights


Delights – of the (charming) culinary sort – lots of em!

E – Epic Sax Guy


We found him!

F – Foxes


Where there’s foliage there’s foxes – this one was sat by the train tracks in Roskilde West

G – Gadgets


Gadgets & gizmos galore – Fatboys and fidget spinners are killin’ it at Rf17

H – Happy times


Keep em coming 😉

I – Illimatic fashion


Rf17 is hip ville 2.0

J – Jams


Traffic jams, music jams, people jams (like this one on the bridge over to Roskilde West)

K – Kicks


Some stand out more than others

L – Loopey slogans

You can thank Trump for them later

M – Mobile phones

IMG_1466There are mobiles galore and I am also guilty of reaching into my pocket for mine a bit too often

N – Nosh


Nosh – lots of it, mostly organic

O – Old Gees

IMG_1515.JPGIt’s a festival for the young and old but young at heart

P – Police


There is a heightened police presence this year. I saw police with M16 rifles ( a first), plain clothes police with labradors and police cars driving around

Q – Questions


What are you looking at?

R – Rubbish!


One (wo) man’s treasure, another (wo) man’s trash

S – Skate


The skatepark is less flamboyant this year. Last year’s festival saw Red Bull host a range of engaging activities in my favourite corner of Roskilde West. This year, not much is happening there, though Game Denmark have taken ownership of most of the sporting activities in the rest of the area.

T – Tunnel


The tunnel at Roskilde station – blissful at this moment in time but typically jam-packed

U – Urine


Urine – urine everywhere (but there are more toilets and urinals around)

V – Vans – They are off the wall and über alles


W – Woodstock


Woodstock and Roskilde – not that many parallels but you will find the Woodstock Hummel bus parked in Roskilde West

X – X marks the spot


We all love setting crosses by the names we’d like to see on stage



You really do only live once at Roskilde. Cheesy? – it’s Y, give me a break!

Z – Zzz


Beauty sleep – get lots of it at RF17!

See you out there for more action from the music days from Wednesday onwards. Which bands are on your hit list this year? Here’s a list of my favourites from last year. For more Roskilde Festival pictures, check out my 2015 photo roundup

In Search of The Human Scale: Cities That Move at 5 km/h, instead of at 60 km/h

Original article published for The Danish Architecture Centre, available here.

September 22, 2016 /

By Allan Mutuku-Kortbæk

The history of global architecture is replete with examples of monumental constructions. As a civilisation, we often tend to be endeared by that which is mammoth, gargantuan and high-rise; we are a society driven by affection towards that which manifests itself on a grand scale. This is true of the Pyramids of Giza as it is for today’s vast, unending skyscraper skylines of Dubai, New York, Hong Kong and Tokyo.

However, whilst the architectural feats required to raise grand structures such as skyscrapers several hundred feet above ground warrant adulation, there are many who argue that there is an essential element that is often omitted from narratives of this sort.  In hisTED talk held at Copenhagen’s Black Diamond Library in November last year, Danish architect Jan Gehl discussed the need for pedestrian-driven cities that put people at the centre of the town planning narrative. The TED talk reflects some of the construction philosophies that have been at the heart of Jan Gehl’s work over the last forty years.


Jan Gehl at TEDxKEA. TEDxKEA Credit: Daniela De Lorenzo 2015

The Human Scale

According to Gehl, one of the most important elements in the construction of habitats for humanity is what he calls, the human scale – the construction of structures and habitats with humans at the centre of the narrative. Now, whilst this may seem like a given, Gehl argues that modernist (post 1960) architecture and town planning has in fact, eliminated the human scale from the equation, in its bid to build for the modern man.

If we look at the cities before 1960, they were built in small instalments – typically around two building blocks- the street and the square.”/Jan Gehl

These buildings blocks were based on the movement of the feet in the case of the street and the eye in the case of the square.  In other words, the old cities were built for and took their departure in, the body. However, with the expansion of the world and the compatibility between mass production and modernism, the human, scale and in essence the way in which people moved on streets and within squares was forgotten.

For Gehl, what followed was a series of cities and construction projects that looked spectacular from the air but lacked essential functionality at the street level. Combined with the increasing role of the car in society, what followed was a prioritization of vehicle transport over people and pedestrians. Gehl had other plans for his city planning endeavours, however.


It is needless to say that Gehl is most well known for his groundbreaking work on Copenhagen’s pedestrian street, Strøget. At 1.1 km in length, this is Europe’s second longest pedestrian streets after Bordeaux’s Rue Sainte-Catherine and a major tourist attraction. Strøget’s development was also a cornerstone for Copenhagen’s prioritization of bike and pedestrian traffic. However, whilst the street is revered today, this wasn’t always the case. Rioting motorists and death threats to the mayor of Copenhagen in 1962, Alfred Wassard, at the time the idea of a pedestrian-free street was conceived, threatened to derail the project entirely.


None of the cities had any knowledge about how their cities were being used by people but they knew everything about how the traffic used the city…. This gave a fantastic imbalance”

/Jan Gehl, TEDxKEA


Copenhagen’s pedestrian street in the early 1960´s. Credit: Københavns Stadsarkiv 

Gehl was responsible for making recommendations to the mayor at the time, and started studying Strøget in 1962. Upon his recommendations, the street was pedestrianized the very same year on a trial basis. In 1964, this was made permanent. Removing car traffic from this area of the city was a priority in Gehl’s planning narrative at the time. However, Gehl’s subsequent policies and practicies have also had other focus areas embedded within their narratives (such as encouraging the use of bikes)



Copenhagen’s pedestrian street, Strøget, today. Credit: Visit Denmark 2015

Gehl’s Influence Globally

Strøget founded the basis of Copenhagen’s pedestrian-friendly city planning policies, as we know them today. However, Gehl’s influence on humanistic planning also extends to the planning policies of other nations.

For instance, in 2007, Gehl was influential in re-mapping New York’s streets in a more pedestrian-friendly manner. Through his advice to the department of transportation, numerous city planning policies in the area have been made in in the interest of pedestrian-friendly urban architecture. Similarly, Gehl’s work has also been influential in Australia and New Zealand, where he has prepared public life studies for the city centres of Melbourne, Perth, Adelaide, Sydney, Auckland, Wellington, Christchurch and Hobart.

Times Square, pedestrian plaza pre Gehl intervention. Credit: Gehl Architechts, 2010 


Times Square, pedestrian plaza postGehl intervention. Credit Gehl Architechts, 2013
Today, the town planning policies of numerous cities the world over are increasingly concerned with placing pedestrians at the centre of the architectural narrative. This is nothing new in the history of construction, as pre 60´s architectural traditions dictate, so essentially, what is needed, according to Gehl, is a return to some of the architectural paradigms that defined the way we built cities in the past.  This, he argues, creates intimacy and interaction; it creates a human scale that places people at the epicentre of the city and the life around it.


My DNA Journey

A few months ago, I embarked on a special journey with momondo – a simple DNA test. As part of the travel search engine’s The DNA Journey campaign, thousands the world over have taken DNA tests to ascertain their heritage.

And whilst it is important to point out that one’s DNA results are based on a database of people that the company that conducts the tests, Ancestry DNA, has built up, there is a high degree of certainty that the results show are accurate.

Prior to taking the test, I imagined that my results would contain DNA strands from numerous African and European countries (I was born in Kenya, to a Kenyan father and a Danish mother). My results (shown at the bottom of this post), not only confirmed my expectations, they also revealed that 9% of my DNA hails from the Middle East. This was a surprise, albeit a welcome one, particularly at a time when the world is at loggerheads with The Middle East, its religious practices and ways of life. The term “mixed race,” which is the manner in which I choose to describe myself gained even more meaning, in a world that is still very linear in its depiction of culture.

Let me illustrate: popular media continues to describe Barack Obama as the first “black” president of the United States, yet I am sure that if he were to be described more objectively, for example with regard to his DNA, different, arguably more accurate terminology would be used. Then again, would it? Our world still fails to recognize the right of ethnic minorities to define themselves and countries the world over, staring with the “United” States of America are split along racial and ethnic lines.


Black, White, Mixed Race, Arab? What’s in a picture? 


More often than not, we are all described from the cultural relativism of the dominant hegemonic groups that rule the world, which, in our modern day consists primarily of fattened middle aged white men in suits. This hegemonic group is the very same clique of collaborators that refuses to pass legislation to curb weapon ownership. By and large it also keeps women, ethnic and sexual minorities out of its hegemonic influence.

This is a truth that saddens me, as a true citizen of the world. However, I believe that the world is moving forward and that the status quo is being challenged, every single day. Brands such as momondo, like United Colours of Benetton before them (see my essay on UCB’s advertising campaign and my take on why Benetton, not Coca Cola actually gives a damn about the world) are challenging the power balance each and every day with examples of purpose based marketing such as The DNA Journey (see below), and governments the world over, that continue to take strides in the right direction, on a legislative level at least. (well, maybe not in Putin’s Russia).

The true step towards bridging the gaps that divide us globally lies in a basic and fundamental recognition of the fact that our differences are source of all of our strengths. I believe that understanding how to embrace differences, cultural or otherwise, represents a genuine solution to addressing the challenges of the future.

Here are my DNA results in full:

European: 48%

Scandinavia: 30%
Great Britain: 14%
Iberian Peninsula: 2 %
Western Europe < 1%
Finland / Northwest Russia: <1%

African: 43%

Africa Southeastern Bantu: 23%
Mali: 5%
Nigeria: 3%
North Africa: 3%
Cameroon / Congo: 3%
Central Africa: 2%
Benin / Togo: 2%
Senegal: <1%

Middle Eastern: 9%


Join momondo’s The DNA Journey here and read more about corporate video production in big brands here.

Bryd de uskrevne regler: Sophie Trelles-Tvede startede sin virksomhed som 22-årig med $4000 i startkapital

Orignal article written for Talentguiden, available here.



Sophie Tvede er et navn, du helt sikkert har hørt før, især hvis du er en pige og bruger hårelastik. Bag en af de smarteste hårelastik af vores tid er 23 årig Sophie Tvede, stifter af det kendte firma, Invisibobble. Sophie er datteren af serieiværksætter og forretningsmand, Lars Tvede. I dag har Invisibobble over 100 ansatte og sælger produkter i over 60 land. Sophie er sågar blevet nævnt i Forbes 30 under 30-liste i 2016 og har lavet en TED Talk. Sophie Tvede er bosat i Munchen og er opvokset i Zuri

Sophie Trelles-Tvede

Alder:  23 år
Bachelor: Business Management, University of Warwick, England
Nuværende stilling:  Medejer af Invisibobble

Tidligere erfaring: Skiinstruktør

Start Simpelt

Sophie er kun 23 år gammel, har en bacheloruddannelse og den eneste erhvervserfaring hun har udover sit arbejde hos Invisibobble, er job som skiinstruktør. Hvad kan man lære fra det?

Spørger man Sophie, vil hun sige, at det er faktisk ikke svært at starte sin egne virksomhed op. Hendes eventyr som iværksætter har faktisk været ganske enkelt med en startkapital af kun 4000 dolars. Samligner man andre virksomheder med stor omsætning med Invisibobble, kommer man frem til, at de fleste har fået en stor investeringssum til at starte med. Det er også tilfældet ved mange af de virksomheder, der tilhører de andre navne på Forbes 30 under 30 liste, som Sophie og forretningspartner Felix Haffa er med på. Denne liste præsenterer 300 udvalgte unge ledere, iværksættere og selvstændige inden for ti forskellige sektorer. Felix og Sophie er nævnt under e-handel-sektionen blandt andre store navne i industrien.

”Det er jo klart, at mange firmaer kan omsætte for millioner efter de har fået store investering til at starte med. Der er kommet en kultur, hvorpå man bliver roste for at få investering og ikke for at skabe en bæredygtig og værdiskabende forretning” siger Sophie.

En festlig ide

Men hvordan kan det lad sig gøre at starte et firma, der i dag er verdenskendte med så lidt startkapital?

”Vores produkt er unikt, da det ikke koster særlig meget at lave, og man kan producerer det i store mængde. Derudover er det også baseret på en meget simpel idé, og man behøver hellere ikke at være en industriekspert .”

Den oprindelig ide om at skabe en hårelastik, der var nem at bruge, samtidig med at den ikke gav hovedpine ved at hive i håret, var faktisk én, som Sophie fik på en festaften, hvor hun netop manglede en elastik og brugte en gammel fastnettelefonkabel i stedet. Derudover havde Sophie ”alt for meget tid ved siden af studiet, som kun bruges bedre.”

Fra fest til fashion

Sophies ide om en simpel hårelastik, som ikke gav hovedpine, fik vinger, da hun præsenterede det for sin daværende kæreste og nuværende forretningspartner, Felix Haffa. ”Selv om Felix ikke er en kvinde, forstod han produktet, og han havde styr på de forretningsmæssige elementer af processen. Jeg stoler på ham og på hans evner og værdier.” Derfra har Invisibobble vokset ganske organisk til at være et populært mærke inden for hårpleje. Men som Sophie siger i sit TED Talk til TEDxKEA, er det oftest det, der er mest simpelt og enkelt, der rækker længst:


Fordyb dig i det du laver

En simpel ide er blevet til en verdenskendt succes på ganske kort tid. Men Sophie er langt fra færdig med Invisibobble. Hun mener, at der er alt for mange iværksættere, der skaber et falsk behov for deres produkter gennem en masse marketing og hype, der dokumenterer, at konceptet er en success men kun på kort sigt. Derfor vælger Sophie at se Invisibobble som noget bæredygtigt, som hun gerne vil bygge stille og roligt op over tid. Invisibobble er begyndt at skabe andre hårprodukter, og firmaet kommer til at vokse til endnu flere lande inden for den nærmeste fremtid. For Sophie, der har det svært ved at sove, medmindre hun har fået noget ud af dagen, er Invisibobble det perfekt sted at skabe noget, der er gennemtænkt, og hvor hun kan fordybe sig med et koncept, som hun tror 100% på.

Sophie Tvedes tre karrieretips til dig, der ønsker at starte dit eget op

Tro på det, du laver: Det siger sig selv. Hvis du skal starte noget op; om det så er et firma, et projekt eller et produkt, hvis ikke du selv tror på det, kommer du ikke ret langt. Jeg bliver ked af det, når jeg ser folk, der starter en forretning op, men så har de en ’exit strategy’ om 3-5 år. De gør det kun for pengenes skyld og for at få noget på CV’et. Det ender med at blive noget, der ikke er oprigtigt.”

Få styr på dine intellektuelle rettigheder, før du lancerer dit produkt: Lav en Trade mark, find en patenteret løsning på det, du skaber, før du går i gang, ellers bliver det noget, du skal slås med hele tiden bagefter.

Pas på med at ansætte for mange: Det er bedre at ansatte færre mennesker, som har en bedre forståelse af, hvorfor firmaet opererer, som det gør, og hvad deres rolle er i det. Det skaber mere effektivitet; folk skal være virkelig dygtige til det, de skal lave i firmaet.

Allan Kortbæk

Allan skriver for organisationer som The Local Europe, Dansk Arkitektur Center og TEDxKEA (TED talks). Han er også medstifter af Jengo – en NGO, der arbejder med at skabe socialforandring i Tanzania. Derudover har Allan en kandidatgrad i Kommunikation og Performance Design fra RUC. Kontakt:

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‘There’s good money to be made here’

Original article written for The Local Denmark, available here

With over one million litres of beer consumed at your average Roskilde Festival, the mess from empty cans and bottles left behind is an issue that draws attention every year. Yet the revenue that can be generated by collecting and recycling the receptacles is significant, thanks to the Danish deposit system.
That promise of money literally being tossed on the ground draws hundreds of can collectors – many from Africa and the Roma community – to the festival each year. It’s estimated that a single collector can make up to 60,000 kroner in deposit money over the course of the full eight days.
Collectors can make good money, but they have to navigate an unregulated environment. Photo: Bobby Anwar
Collectors can make good money, but they have to navigate an unregulated environment. Photo: Bobby Anwar
Yet the life of a can collector, whilst well-paid and tax free, is anything but comfortable. Amongst the maddening crowds and mosh pit frenzies they bend, laden with plastic bags filled with empty soda and beer containers. Theirs is a life amongst an underclass in an world whose rules are far from fairly regulated.
Invariably, their work is not without racist abuse from time to time. Yet despite the grumblings of some festival guests, these collectors keep the Roskilde grounds and their environs far cleaner than they otherwise would be.
Like many a festival-goer, I will admit that it can be annoying to have bags of dripping beer spilled on one’s clothes whilst enjoying a good show or relaxing on the camping grounds. And the pressure of having a can collector waiting anxiously for one to down their beverage does create some frustration. All the same, the mess from all the merrymaking needs to be cleaned by someone at some point.
Meet Peter from Nigeria
In an attempt to understand the world of can collection, I spent some time with Peter, a bottle collector from Nigeria, who collected cans at Roskilde for the first time this year. I followed him around the camping grounds for a short while, as he introduced me to his working routine and shared some of his thoughts on the nature of his work.
Peter from Nigeria spends up to 15 hours a day collecting cans and bottles. Photo: Allan Kortbæk
Peter from Nigeria spends up to fifteen hours a day collecting cans. “Some festival guests are aggressive,” he says. Photo: Allan Kortbæk 
“The festival is amazing but at the same time I’m working a lot, sometimes up to fifteen hours a day,” he said. “There’s good money to be made here but you have to work a lot for it.”
“What is the most difficult part of your job?”
“Sometimes when you approach people – I can’t call them clients because we’re not selling, you know –  some are aggressive. This is normal, somehow we are inferior to them. We have to be strong so we don’t feel the impact of this.”
“There is also the fact that we have to return a maximum of 50 pieces per empty sack. When you’re out collecting, you don’t have time to think about this so you have to sort thing out a lot afterwards.”
I shadow Peter for a short while as he makes his rounds in the Roskilde Festival West camping area. On this brief journey, we manage to gather a few isolated cans and the odd bottle. The camping area is at its quietest, so this is fairly straightforward and without trouble. Peter remarks that this is not always the case, however, stating that it is obviously more difficult to collect cans when the party is in full swing.
The bottle and can collectors work all areas of the festival, from the campgrounds to the areas right in front of the stages. Photo: Bobby Anwar
The collectors work all areas of the festival, from the campgrounds to the areas right in front of the stages. Photo: Bobby Anwar
Collectors get their own VIP lounge
So the life of a can collector, at least from Peter’s perspective, is not without its challenges, even though, as he contends, there is good money to be made.
This year, Roskilde attempted to mitigate some of the challenges posed by the can collection process. I took a look at one of them, the VIP can collector lounge in the Art Zone. A product of the well-known artistic group Superflex, the Flagship Shelters/Bottle Collectors VIP project features several shelters made on designs based on the flagship stores of major fashion brands such as Prada and Miu Miu. The shelters are made from cheaper materials and downscaled from the original extravagant designs, in an aim to create a discourse on matters of consumption, social injustice and resource prioritization. The area is well staffed and frequented by many a bottle collector though the main lounge area does have more tired festival-goers than bottle collectors lying around.
Photo: Bobby Anwar
Photo: Bobby Anwar
The bottle collectors were given their own VIP lounge in the Art Zone, which doubled as an art installation at night. Photos: Allan Kortbæk
The bottle collectors were given their own VIP lounge in the Art Zone, which doubled as an art installation at night. Photos: Allan Kortbæk
On the surface, some of the issues of can collection are indeed raised by this installation. However, most of the festival-goers I met here seemed comfortably unaware of what it was and the palpable gap between can collectors and Roskilde festival’s guests was still painfully apparent.
This is not to say that the efforts of the festival should not be credited. Compared to previous years, Roskilde has indeed made significant attempts to address the issue of can collection, for example by ensuring that refund points are well staffed and that the process is more regulated.  The issue is indeed in focus, but can more be done to address the fundamental problem areas?
Throughout the eight-day party, the guests and the collectors complete a symbiosis as can after can is opened, drank, disposed of, collected and returned.
While Roskilde’s 100,000-plus crowd kept the good times rolling, can collectors like Peter continued to earn their keep beneath their dancing feet.
Collectors can earn as much as 60,000 kroner over the course of the festival. Photo: Allan Kortbæk
Collectors can earn as much as 60,000 kroner over the course of the festival. Photo: Allan Kortbæk


The best concerts of Roskilde Festival 2016

Befitting the diversity of the line-up, there are precious few overlaps in our three writers’ picks for the best concerts at this year’s Roskilde Festival. Performances from all six stages and on all four of the festival’s main musical days made the cut.
From legendary acts to Colombian experimental rock and UK grime – and just about everything in between – here are our selections for the best performances.
Justin Cremer’s top five picks
1. Neil Young + Promise of the Real (Orange, Friday)
Neil Young played a three-hour set on Orange. Photo: Nils Meilvang/Scanpix
Neil Young played a three-hour set on Orange. Photo: Nils Meilvang/Scanpix
From the opening keys of ‘After the Gold Rush’ through the 30-minute extended jam encore performance of ‘Love and Only Love’, Neil Young put on a commanding, thunderous performance. Mixing old favourites like ‘Alabama’, ‘Words’ and ‘Unknown Legend’ with newer tracks like ‘Mother Earth’, Young and his excellent backing band Promise of the Real put on a show that was quite possibly the best I’ve witnessed on the legendary Orange stage.
2. Kvelertak (Avalon, Thursday)
Kvelertak played a chaotic, cathartic late night set at Avalon. Photo: Justin Cremer
Kvelertak played a chaotic, cathartic late night set at Avalon. Photo: Justin Cremer
There were an estimated 7,000 Norwegians at this year’s festival and at times during this Stavanger band’s wild and raucous late night set, it felt like I was surrounded by all of them. This was without a doubt the highest energy interaction between band and audience that I had the pleasure of being a part of.
3. Savages (Avalon, Thursday)
A terrible photo of a great show by Savages. Photo: Justin Cremer
A terrible photo of a great show by Savages. Photo: Justin Cremer
When I saw Savages play the Pavillion stage in 2013, it was one of that year’s most pleasant surprises. Three years later and on the larger Avalon stage, the London-based quartet blew me away again with their mix of attitude, sexiness and intensity.
4. Sleep (Avalon, Wednesday)
The midnight set from doom pioneers Sleep was near the top of my list going into Roskilde, and it certainly did not disappoint. This was an absolutely hypnotizing set that provided the perfect ending to the festival’s opening night.
5. Gojira (Arena, Saturday)
Gojira kept the festival's final day going strong. Photo: Justin Cremer
Gojira kept the festival’s final day going strong. Photo: Justin Cremer
I had heard good things about this French prog/technical metal band’s live performances for years and now I know why. Even though the band apologized several times for being a bit “rusty”, their Saturday evening set was a blistering display of tight musicianship and crunching grooves. The band might not have felt like they had delivered their best, but for me Gojira lived up to the hype.
Chris Manion’s top five picks:
1. Sleep (Avalon, Wednesday)
Sleep at Apollo. Photo: Justin Cremer
Sleep played behind a wall of fog and lights at Apollo. Photo: Justin Cremer
I sceptically joined a group to see the band Sleep with no prior knowledge of them or ‘stoner doom metal’. As soon as we were about 50 metres from the show, I could sense perfect harmony between the music and the audience. It was this symbiotic relationship that some artists simply failed to capture in the same enigmatic style. The music was expressing a shared feeling, a collectiveness, and that is what Roskilde Festival is essentially about, being together for the love of music.
2. Neil Young + Promise of the Real (Orange, Friday)
One legend meets another: Neil Young on Orange. Photo: Justin Cremer
One legend meets another: Neil Young on Orange. Photo: Justin Cremer
The 70-year-old Canadian legend delivered a breathtakingly energetic performance. The show progressed from heartfelt renderings of classics such as ‘Heart of Gold’ to a full throttle rock’n’roll experience like no other.
3. MØ (Orange, Saturday)
Danish superstar MØ on Orange. Photo: Sara Gangsted/Scanpix
Danish superstar MØ on Orange. Photo: Sara Gangsted/Scanpix
The Danish international star came to the Orange stage on the final evening of Roskilde 2016. There were many festival-goers looking defeated and deflated, a tough crowd to bring alive. As soon as MØ came to the stage, it all changed. She brought a passion and energy that could not be topped by many other artists in the world.
4. Courtney Barnett (Avalon, Thursday)
Courtney Barnett at Avalon. Photo: Ólafur Steinar Gestsson/Scanpix
Courtney Barnett at Avalon. Photo: Ólafur Steinar Gestsson/Scanpix
A first-time Roskilde Festival experience for the young Australian singer-songwriter and she did not disappoint. She gave festival-goers a powerfully sincere performance. Many times throughout the show, you could see that this was still a 28-year-old playing songs that openly confess her deepest fears and regrets. That humility gave the performance a beautifully personal touch.
5. Mac DeMarco (Arena, Friday)
Mac DeMarco at Arena. Photo: Ólafur Steinar Gestsson/Scanpix
Mac DeMarco at Arena. Photo: Ólafur Steinar Gestsson/Scanpix
The cheeky Canadian up-and-coming star strutted on the stage with unabashed confidence, and then looked at the audience like a naughty schoolboy and gave his famous gap toothed smile. From then on, it was a fun, energetic and charismatic performance.
Allan Mutuku-Kortbæk’s top five picks
1. House of Pain (Orange, Thursday)
Old school rappers House of Pain showed that they still have the skills. Photo: Mathias Løvgreen Bojesen/Scanpix
Old school rappers House of Pain showed that they still have the skills. Photo: Mathias Løvgreen Bojesen/Scanpix 
The guys that brought us the legendary ’Jump Around’ tune rocked the Orange stage to its core during their Thursday afternoon performance. Who would have thought that a hip-hop mainstay such as this would play Johnny Cash’s ’Walk The Line’ in their set?  Schoolboy Q and Young Thug should take notes from these OGs.
2. Tame Impala (Arena, Friday)
Tame Impala put on one hell of a party on Friday night. Photo: Mathias Løvgreen Bojesen/Scanpix
Tame Impala put on one hell of a party on Friday night. Photo: Mathias Løvgreen Bojesen/Scanpix
Australians Tame Impala are a class act and have grown in presence and stature since their previous appearance at Roskilde a few years ago. Backing their performance with an impeccable light show and a ton of confetti, they were simply insurmountable on the Arena stage.
3. Los Pirañas (Gloria, Saturday)
Los Pirañas gave a commanding performance on the intimate Gloria stage. Photo: Allan Mutuku-Kortbæk
Los Pirañas gave a commanding performance on the intimate Gloria stage. Photo: Allan Mutuku-Kortbæk 
Colombia’s Los Pirañas churned out an endearing stream of psychedelic rock fused with South American influences that blew the roof off the intimate Gloria stage. Hats off to the stage crew for outfitting the stage with an epic light show to match an assured performance.
4. Tenacious D (Orange, Thursday)
Tenacious D gave a weird but wonderful post-midnight show on Orange. Photo: Nils Meilvang/Scanpix
Tenacious D gave a weird but wonderful post-midnight show on Orange. Photo: Nils Meilvang/Scanpix  
Honestly, I’m not a Jack Black fan and even after his momentous performance at Orange, I still have my doubts about the man’s sanity. Credit is due to him, however, for providing a fun and at times mesmerising show amidst the rain. Where others would have stumbled, Tenacious D were sure-footed, weird and even wonderful.
5. Elf Kid (Apollo, Saturday)
Elf Kid's early afternoon set helped wake up the Apollo crowd. Photo: Allan Mutuku-Kortbæk
Elf Kid’s early afternoon set helped wake up the Apollo crowd. Photo: Allan Mutuku-Kortbæk
Grime’s renaissance was reflected in Roskilde’s bookings this year. Of those on the billing, South London’s Elf Kid was, for me, the most impressive of the lot. Backed by his DJ, the kid spat out one lyric after another before getting bare-chested in the early Saturday afternoon chill, encouraging everyone to banish their hangovers to mere memory.

From Russia with love: Snowden addresses Roskilde

Broadcast live from Moscow, Snowden seemed to be in good spirits for a man who has spent the last few years in exile.
Roskilde Festival announced Snowden’s address earlier this month, billing it as a perfect fit for this year’s theme of human rights. Critics have since hailed the move as something that has added depth to this year’s festival by creating a discourse around the subject of privacy.
Formally dressed and courteous in his demeanour, Snowden’s address was hinged on answering several questions pitched by members of the Roskilde Festival public and moderated by the performance art group The Yes Men.
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These queries had been raised in relation to several controversial privacy statements that had been deliberately placed around the festival with the intention of promoting the event.
The former CIA employee focused on the issue of privacy, arguing “it is not something to hide but something to protect,” and billing it as “the foundation of all other rights.” In his opening statements, Snowden also questioned governments’ Machiavellian “the ends justifies the means rhetoric,” equating it to the policies of Nazi Germany.
Snowden then went on to address questions on the power dynamics associated with the data gathering policies of the United States, which by and large can extract the private data of any individual without legal consent and simply by “knocking on the doors of Google and Facebook.”
Driving his point home, Snowden questioned the legitimacy of such privacy-violating policies, citing that whilst they have run for a decade, “they have yet to uncover any unknown terrorists. “
As a still and uncomfortable silence fell upon the festival grounds at Roskilde West, Snowden then used the example of the FBI’s spying on Martin Luther King Jr when he was labelled a threat to the political stability of the US back in the 1960’s.
The mood lightened considerably towards the end of the proceedings, as Snowden veered towards discussing solutions to some of the privacy issues that he had addressed previously. He jubilantly stated that it did not matter what one did, as long as one did something, before responding with a refreshing dose of humour to questions from a child in the crowd regarding the length of his jail sentence if convicted of the charges that the US government have filed against him.
The 45-minute address ended in a rendition of “Happy Birthday” from the partisan crowd in honour of the whistleblower’s 33rd birthday last week, followed by a chorus of “pardon Snowden.”

The Local’s not-quite-live Roskilde 2016 blog

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Roskilde Festival spokeswoman Christina Bilde previously stated that Snowden was a perfect fit for this year’s theme on human rights.
“More than anyone else, Edward Snowden has made us aware just how much human rights are challenged. This goes for a small country like Denmark as well where surveillance both in public and on social media challenges the right to privacy; where refugees make us question the right to free mobility; where the right to freedom of speech is debated heavily,” Bilde said.
“His thoughts and experiences will undoubtedly inspire reflection amongst anyone who cares to listen at the festival,” she added.
Earlier this week, Snowden lost a legal battle in neighbouring Norway when the Oslo District Court said it would not handle a lawsuit he filed in April as a way of seeking a guarantee that he will not be extradited if he visits the Norwegian capital to accept an award later this year
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