Sample Piece, Shecco

Sample piece written for Shecco, a Belgian company focusing on accelerating market developments with refrigeration.

Subject: Tech / renewable / sustainability

Targeted recipient of message, The Chinese Government

There is No Quick Fix For The Challenge of C02 Emissions.

The need for sustainable solutions aimed at reducing CO2 emissions in the future has never been greater. In the 1990’s, the global discourse on the issue of C02 emissions was hinged on the idea of phasing out chloroflourocarbons (known in common parlance as CFC’s). Arguments at the time pointed to holes in the ozone layer that were caused by these depleting agents, found in various aerosol cans, fridges and other items.

What resulted was a shift from CFS to hydroflourocarbons (HCFC’s); strong greenhouse gases that are regulated by the Kyoto Protocol. Whilst it can be argued that their effect is less debilitating than that of CFC’s, it is far from optimal. In fact, when compared to the use of natural refrigerants such as water, air, carbon dioxide and ammonia, the use of HCFC’S can only be legitimized in the context of arguments that protect the market share and investments of the companies that manufacture them. The fact that they still enjoy such widespread application is a testament to the patch solutions that have come to define many an environmental legislative action. Yes, the problem has been reduced, but it has not been solved. The current global paradigm as far as C02 emission reduction remains rooted in quick fixes such as this that replace one harmful entity with another that is slightly less harmful.

 

The Need for A Paradigm Shift

 

The Natural Voice is an open global statement supported by Industry and other parties speaking out about the potential of Natural Refrigerants as a mainstream solution in a growing number of sectors already today and their potential to replace potent greenhouse gases in many others.

 

This conglomerate of sense makers affirms in the potential and indeed in the need for more widespread use of natural refrigerants. Economically, ecologically and socially, natural refrigerants represent a win-win situation for companies, people and businesses in a world that is increasingly driven by a need to consider the wider implications of industrial activity. Ratified by over 105 signatories including giants such as Unilever and Panasonic, the arguments put forth by the natural voice represent a trend towards cleaner solutions to the needs of society, one that consumers the world over have articulated with greater intensity in recent years and certainly a trend that will play a huge role in the demands made by consumers to businesses in the future.

 

In China, rapid industrialization and post-industrialization imply the importance of this need being articulated prominently throughout Chinese society. Supporting this, Christian Overgaard, Danfoss’ supplier in China puts it as follows:

Sign the Natural Voice

”This historical decision [adoption of the EU F-gas Regulation] is a potential game changer for the industry.” ”It is a signal that policies will lean towards more climate-friendly refrigerants in the future.” ”I believe that this decision will also encourage a market transition to natural refrigerants such as CO2 and ammonia in China.”

 

With one of the world’s giants in the heating and cooling industry taking such vehement notice of this need, it is imperative that governments react to the needs and articulations of key stakeholders such as business. The result is a win-win situation for governments, businesses, people and crucially, the planet – the latter of which makes it possible for all other elements to exist.

 

It is time to support the work of The National Voice in reducing hydrocarbons in developed and developing countries. Join over 105 global signatories and help lead the wave of evolution that is needed to guarantee a safe and sustainable future for our planet.

 

 

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