Interconnectedness, globalisation, movement – all of these are buzzwords of our millennium and a focal point within the TEDxKEA narrative. Humanity took its time getting to where we are today, yet we still have a long way to go. The process of innovation, however, can and needs to be quicker and more effective, according to Natasha Friis Saxberg.
A globetrotter and a tech-frontrunner, Natasha has lived on three continents and has been exposed to many different cultures throughout her lifetime. Pursuing meaning on a global and human level rather than merely a local one has therefore become a mantra for her.
Natasha kicked off her career working within the art and craft industry, showing entrepreneurial guile to open her first business at the tender age of 18. Her talent and understanding of the industry paved the way for early success as a garment designer – but an economic recession had other plans for her. Forced to abandon her business and devoid of a strong academic foundation to fall back on at the time, Natasha’s instincts led her to pursue an education as a systems engineer in 1997.
Natasha saw huge potential in the Internet in its early years, which “back then was about establishing servers and networks; making sure that people could communicate”. The young systems engineer rose quickly through the ranks – swiftly ascending to the position of operations manager for the Danish rail company, DSB S-Tog.
Operationalizing information technology within a company such as DSB, whose clientele is extremely diverse, was not without its challenges, and neither was being a forerunner for the arguments in favour of providing Internet services to commuters. Her ideas, whilst impressive, were too premature for many of her bosses and colleagues. Natasha left the company with her wits about her and valuable experience in the bag, whilst her efforts would soon prove to be instrumental in bringing the personalised Internet communication experience that Danish transportation companies are renowned for today.
Since then, she has gone from strength to strength and is now the anchor of the increasingly popular television show “Tech and the City”, based in bustling New York. She has also authored several books, and plays leading advisory roles in various capacities within the tech industry.
Currently an industry icon with a knack for trendspotting and tech-savvy swag, crafted from years of hard and passionate work within the digital sector, Natasha feels that we need to go back to our roots when it comes to innovation:
“If you only innovate based on the symptoms of a need, as opposed to the actual need, it will take a long time before we optimise humanity”. Building on this, Natasha’s speech will focus on the creation of value in society, based on an anthropological approach to understanding human needs, rather than merely through changes to what is already being done.
Brace yourselves for a talk from one of the most talented professionals within the tech sector, an exceptionally creative individual with a doctorate from the school of real-life experiences. Natasha Friis Saxberg will motivate you to perceive the world in a different light, by focusing on the future through visionary thinking, as opposed to creating incremental change by reproducing the past.