Original article written for TEDxKEA, available here : http://tedxkea.com/speaker-announcement-stefan-pflug/
Speaker Announcement: Stefan Pflug
We live in a world of unprecedented connectivity. As the next generation of digital natives rises to the challenges of digital consumerism and presence, there are countless possibilities for both advertisers and society alike. But perhaps this in itself is problematic.
Meet Stefan Pflug, an extraordinarily impassioned sports marketing manager who has risen through the ranks of the industry like a hot knife through butter. Still only in his late twenties, Stefan currently manages the sponsorship portfolio of Unibet and has an enviable track record within digital marketing, spanning successful stints with companies like telecommunications giant “3” and “Tvguide.dk.”
His talent for activating consumers via digital platforms has earned him various awards, including that of “industry rising star” from Partnership Activation, and the prize for the strongest mobile platform in the Danish football league, Superligaen.
But there is more to Stefan Pflug than an impressive resume and a beaming smile. At the heart of his ethos as a professional within an increasingly important digital age lies a deep-seeded passion for what he does, a passion that burns through every aspect of his life. As a former college American football player who had to retreat from the sport due to an unfortunate series of injuries, Stefan is well aware of the power of passion (and of having to fight hard in life).
Similarly, Stefan is aware of the challenges that the information overload of the digital age poses: “Fans follow their team on a million different platforms and micro moments online are obliterating the original experience […] Watching sports used to be a uniting experience that you would enjoy with your buddies, but now we are more interested in high-speed updates on our mobile phones – instead of actually watching the game! […] This is not healthy for the consumer nor advertisers […] We need to go back to the core experience and find out what we as viewers are triggered by” he says.
Essentially, these sensory bombardments across varied digital platforms are challenging the way in which we consume sports and interact with each other.
The micro moment paradigm that Stefan is so strongly against is but one area that needs to be addressed, not merely in fields such as sports marketing, but also in the broader narrative of the way advertisers view their consumers. Stefan believes that our attention spans can last more than six seconds and we therefore should aim for more quality over quantity when it comes to the manner in which we interact with content and vice-versa.
The answers to the challenges of the digital age are not set in stone. However, a critical view of the way we consume is needed.
Prepare yourselves for a TED talk by a young man with limitless drive that will both challenge and inspire the way you view digital media!
2008 – 2010: Portal composer / project manager, 3
June 2011 – November 2011 : Media consultant, Tvguide.dk ltd
2011 – present: Marketing co-ordinator, Unibet
July 2013: Award received for “Industry Rising Star,” Partnership Activation inc
June 2014: Nominated for “Best Social Marketing Campaign,” eGR Operator Marketing & Innovation Awards
2014: Brand activation manager, Unibet
July 2014: Award received for “Strongest Mobile Platform in Denmark,” Superligaen A / S